ARONIA
U.S. go-to-market for European B2B tech

Build your
U.S. business.

You built a successful business in Europe.
Now it’s time to build one here.

Find the right market. Build local credibility.
Create the customer conversations that move you forward.

Book an introduction Explore how we work
Featured & recognized
ForbesFast CompanyInc. 5000EY Entrepreneur of the YearTechCrunchTEDx
The ARONIA approach

Focus before scale.

European traction gives you something valuable to build from. It does not automatically create U.S. demand.

Before investing heavily in hiring, marketing, or events, make the choices that matter: where to compete, who to target, what to offer, and why a U.S. buyer should believe you.

Build the foundation first
How we work

From clear decisions
to market execution.

Start where your business needs support. Build the foundation, activate it in the market, or bring experienced U.S. leadership alongside your team.

01

Foundation Sprint

Choose your starting point

Turn your strengths and customer evidence into a focused U.S. go-to-market your team can execute.

02

Market Activation

Put the direction to work

Translate the foundation into targeted outreach, relationships, customer conversations, and opportunities.

03

Fractional U.S. Growth Advisor

Lead the next stage

Bring operator-level judgment and accountability to an existing or developing U.S. business.

Ville Houttu
Built from operating experience

I’ve built the U.S. business
from your side of the table.

I moved from Finland to California to build Vincit’s U.S. business. From the first customer to a local team, acquisitions, and eight-figure revenue, I learned what it takes to earn your place in a new market.

That experience, alongside co-founding and building Privv, is the foundation of ARONIA.

0 → 8 figuresVincit USA revenue
3×Inc. 5000 at Vincit USA
$1MARR built at Privv
Explore the operating experience
Is ARONIA a fit?

You have traction.
Now you need
a focused U.S. direction.

We work with established European B2B technology companies ready to make decisions and commit people to execution.

  • Proven customers and traction in your home market
  • A mature product or service with credible U.S. potential
  • Customer evidence and expertise to build from
  • Leadership willing to narrow the initial market and buyer
  • Internal commitment to act on what the market teaches you
The next step

Where should your
U.S. business start?

Let’s discuss where you are today, what you want to build, and whether ARONIA is the right partner for the next step.

Book a 30-minute introduction